A Beacon of Hope in Trade Storms
On September 3, 2025, as global trade faces unprecedented upheaval due to soaring tariffs, Commerce and Industry Minister Piyush Goyal has emerged as a steadfast ally for Indian exporters. Addressing a gathering of export promotion councils (EPCs) and industry leaders, Goyal pledged robust support to counter the steep 50% US tariffs imposed since August, reaffirming the government’s dedication to protecting exporter interests. With trade dynamics shifting rapidly, his assurances signal a proactive stance to navigate these choppy waters, blending optimism with actionable strategies.
Strengthening India’s Export Backbone
Goyal’s message was clear: the government is committed to fostering a supportive ecosystem. He urged exporters to elevate product quality, align with international standards, diversify supply chains, and tap into new markets. This comes as India’s exports rebounded 7.29% to USD 37.24 billion in July, with a notable 19.94% surge to the US alone, reaching USD 8.01 billion. The meeting, convened by the commerce ministry, tackled the tariff-induced challenges head-on, emphasizing sector-specific solutions.

Strategic Moves to Counter Tariffs
To mitigate the impact, Goyal outlined immediate steps: easing liquidity, preventing insolvencies, offering flexibility to Special Economic Zone (SEZ) units, and promoting import substitution. The government’s Export Promotion Mission, backed by a ₹2,250 crore budget, is a cornerstone of this effort. However, exporters raised concerns over fiscal incentives and the revival of interest subsidy schemes, though subsidy support seems unlikely.
Example: A textile exporter facing a 50% US tariff cost hike could pivot to Southeast Asia, leveraging SEZ flexibility to cut overheads.
Table: Key Export Support Measures
Measure | Focus Area |
---|---|
Liquidity Support | Cash Flow for SMEs |
SEZ Flexibility | Operational Ease |
Import Substitution | Local Sourcing |
Market Diversification | New Trade Routes |
A Glimpse at Trade Resilience
Despite a widened trade deficit of USD 27.35 billion in July and USD 94.81 billion over April-July 2025-26, India’s export resilience shines. The US, accounting for 20% of exports in 2024-25, remains a key market, with April-July exports to the US jumping 21.64% to USD 33.53 billion. Goyal’s call for quality upgrades and diversification aims to sustain this momentum amid global uncertainties.
What Lies Ahead
Goyal’s assurances hinge on execution—streamlining policies and ensuring exporters adapt swiftly. The Export Promotion Mission’s success could bolster sectors like textiles and jewelry, while new market exploration might offset US losses. However, balancing these efforts with domestic pressures will be critical as trade talks evolve.
FAQs
- Why is Goyal supporting exporters? To counter US tariffs and global trade shifts.
- What changes did he suggest? Improve quality, diversify markets, and align with standards.
- Will subsidies return? Unlikely, but liquidity and SEZ support are on offer.
- How’s India’s export doing? Up 7.29% in July, with strong US growth.
- What’s the Export Mission’s role? A ₹2,250 crore plan to boost export resilience.
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